February 9, 2011 by Daniel Sharkov|
A lot of bloggers seem to have forgotten the intense uprising of social media over the last couple of years. Especially by not implementing perhaps one of the most powerful blog promotional tools in the history of blogging i.e the Facebook fan page. It is almost ironic that so many bloggers are missing out on these points, as blogging in of itself began as (And still is) a very social media-enriched environment.
This post is going to cover exactly how fan pages work to get you tons of loyal readers, as well as 10 ways you can use to start growing your fan pages so they become wildly successful for you.
It is important to understand the mindset behind a fan page. Instead of it working like SEO or even paid traffic, look at your fan page as a second mailing list. A much more interactive mailing list.
The people that become your fans more often than not, probably have already heard about you or your service/product. They are already predisposed to like you and what you are doing.
This means your fan page should be in every form of your marketing and should be treated like another way for someone to opt-in to your mailing list.
As your fan page grows, every time you post a new blog, you can advertise that post blog to both your mailing list as well as your fan page. What I have found is that more people come to my blog from my fan pages than from my own mailing list. Which is something powerful to take note of, especially since fan pages are absolutely free to start.
10 Ways to Build a Successful Fan Page1. Put a Fan Page Box on Your Blog
Once you have built your fan page you are allowed to put a fan page box on your actual blog. You can put this on your sidebar and it will show your latest updates on the wall as well as how many people like you.
I do want to stress that you want to show the pictures of your fans a little bit. As something I’ve noticed is that the box will often show the viewer’s friends that like your page first before showing random people (that is as long as they are logged into Facebook). Having this on your blog will grow your fan page organically as traffic comes.
2. Linking Images
Unless you have other places you want to link the images in your blog-post to, I would suggest every posting having 1-3 images that link back to your facebook fan page. Most people love clicking images, even if there is nothing really there telling them to do it. Take advantage of this by linking to your like page.
3. Contact Page
Every good blog typically has a way to contact them. In this include a link to your fan page as well as an option to get in touch with you. Since contact pages are so highly trafficked, you can often get a lot of fans by doing this.
Also do this with the About Me page, as that is typically a highly trafficked page on a blog as well.
4. Welcome to the Mailing List…
When people join your mailing list, even if you’re not a big fan of autoresponders, you should have 1 email setup talking about how they can interact with you. In this email, include a link to your like page.
5. Guest Posting
A lot of the times, a blogger won’t mind you adding your fan page to your guest post as well as a link back to your blog. Of course this depends how close of a friend you are with the person, but this is an excellent way to gain traffic back to your like page.
6. Talking About It
As you grow a fan page, you are likely to have interesting conversations on the Wall. When this happens and it relates to a blog post you are doing, talk about that conversation. With of course, some link love back to your fan page in the actual text of your post.
7. Be responsive and interactive – i.e TALK
On your wall, don’t just post links to your blog posts. Be interactive! Be a brand, participate and try to get people to start conversations with you on your wall.
The more you do this, the more viral exposure you will get. As well as exposure to your actual fans.
Facebook will show your messages more if people interact with your wall. Cause it tells them that people are interested in actually seeing what you are saying.
8. Paying Big Blue to Make you a Rockstar
This will cost you money, but it might be worthwhile for you in the start.
Facebook has redone how they do their pay-per-click advertising, it is really good and for the most part pretty easy to do. However, definitely research it a little bit more before playing around with it with any intense dollar amounts.
If your fan page is new, you may want to grow it with paid advertising until it reaches 500 likes. Once it hits 500 likes, you will find it will start to grow more virally on its own without much more effort required on your part.
9. Sending Messages
If you use your facebook profile for business, you are probably sending a lot of messages to various people having conversations with them. Every time someone adds you on facebook, you should notify them of your fan page.
(Don’t do it right away otherwise that looks spammy, but work it into the flow of the conversation).
These are the easiest fans to get typically.
10.Using Big Blue to Grow A Hyper-Active Mailing List
If you decide to use strategy 8 and pay for advertising, I suggest first making your fan page incredibly responsive. You can do this by installing what is known as an FBML page.
Basically it is tab that acts like HTML, so you can create a squeeze page inside your actual fan page. When people come to your page, they will first be directed to this page before your wall if they don’t already like your page.
You can have an email opt-in put into this box, so that way you can be growing your mailing list and your fan page at once.
There you go! There’s the 10 pretty-straight-forward ways to grow your fan page and make it all the more successful. Remember, have the mindset that the fan page is more like building a second mailing list versus a traffic-getter in of itself.
The cool thing is once you start growing a considerably large fan base, every-time someone comments on your statuses it will be exposed to all of their friends on facebook, thus increasing your actual exposure far beyond just the reach of your current fan base.
Remember though, none of what I just told you will matter unless… you use it !
Gregory Elfrink is an avid writer, traveler and entrepreneur who writes about his lifestyles and experiences at Network Marketing Businessblog. His goal is to show others how to use the internet and network marketing professions to live a lifestyle engineered by design.
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