How Colors Affect Conversion Rates [Infographic]

July 12, 2013 by Daniel Sharkov|

As I’ve been repeating a lot lately, conversion rate optimizationshould be one of a blogger’s top priorities. You should really take care and make the most out of your call to action buttons before you think about getting more traffic.

And you know why?

Because traffic simply flowing through your site without any interaction whatsoever means nothing. It’s just a number that could only boost your ego but neither your stats nor your profits.

And design plays an important role when it comes to conversions. It turns out that
the color combinations you use can have a big positive OR negative impact on your visitors’ behaviour.

And to show you just how much of a difference changing a color can make, I decided to share with you really good infographic, created by the KISSmetricsteam that is all about colors.

How much color really affects a visitor’s judgement How changing a single call to action button color improves conversion rates

Or…

How changing a ketchup color has made a company more than $23 Million

And…

Which colors can you use to target women and which men

Now that you are through the infographic, I’d like to hear your thoughts!

Have you done any experiments with colors on your own blogs? If so, were the results surprising? What colors work best for you? Please take a minute to share your comments!

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