5 Reasons to Publish at Least Twice a Week and How to Achieve It

August 16, 2012 by Daniel Sharkov|

Blogging schedules, posting frequency or whatever you call it is to say the least a topic of interest for many folks.

Should I publish new article once a week? Will posting everyday really be worth the time? Is two times a month enough to get a solid readership?

That’s just a small portion of the questions you can hear when talking about writing and publishing. And today I’m going to cover just that!

Below I will overview what kind of results moving on from one to two weekly posts brought for me and why making the move will prove good for you and your blog:

1. You Generate More Social Media Traffic

If you have taken the time to study your analytics data ( see “ Clicky Analytics Review“ ), you have probably noticed that the biggest traffic spikes occur after you publish a new article.

A lot has been said about fresh content and its importance to search engines. When it comes to social media we are talking about a similar mechanism.

Sites like Facebook, Twitter and StumbleUpon hugely depend on relevancy and recency. Plus social media updates have a short term effect. An hour or two after posting them they will most probably be buried.

StumbleUpon’s algorithm for instance is made in such a way that if an article doesn’t get poeple’s attention in the very few minutes after it is posted, it won’t be displayed anymore. So basically the more quality articles you publish, the better the chance of reaching that threshold.

2. You can Cut Down on Writing a Bit

When it comes to posts of over 2,000 words it turned out that they aren’t really worth the effort ( take a look at “ Article Length Importance“ ).

If you happen to be one of the folks who go for long in depth articles you might want to try a different approach. Instead of putting days work into comprehensive posts, you can divide all of the information into smaller, more digestible pieces and spread them throughout the week.

Unless the article is really groundbreaking you’d better stick with shorter posts. People just get bored. Creating three short articles instead of one that makes for an overwhelming read will give you all the benefits of fresh content and will make it easier for visitors to reach your call to actions.

3. You Encourage Visitors to Take Action More Often

When you update your blog frequently enough, poeple get used to share and comment. From my observations during the blogging breaks I’ve taken, once the activity on settles, all sharing ceases as well.

You need to be the one spinning the wheel, not your visitors.

Content curation is big nowadays. Many folks subscribe to blogs that post quality content on frequent basis, so that they share it and thus get more fans and followers for their own projects. So the more frequently you put up new content, the better the chance to end up in one such list!

Consistency and quality is also how I got into more than twenty tribes on Triberr (see “ My Triberr Review“) and why my articles receive over 100 and even 200 retweets each.

4. Your Fan Page Gets More Traffic & Likes

As I have stated in my 9-Step Blog Checklist, posting your new articles on Facebook is a must.

I guess you already have a fan page for your blog. If you don’t, it’s time to create one! I won’t go through the benefits of a fan page over a normal profile, but that is the way I share and I’m happy with it.

So let’s assume you decide to cut down lengthy post into smaller, yet useful pieces…

You will have two or even three instead of one. So logically
your fan page will appear roughly three times more often in other people’s streams. It’s simple – the more it does, the more fans and likes.

What I also do when publishing on my fan page is to tweet the post with a link pointing to Facebook and not the actual blog. That way I get additional eyeballs. And again more eyeballs equal more fans and likes.

More on Facebook:
6 Fishy Facebook Strategies that Won’t Get You Noticed

5. You Become Better at Organizing Your Time

If you are publishing once a week and you are intending to double the number, the first problem you will face is time. You will say nah… a week is not enough.

But think about it! You have a full week to write just one article… Are you really productive? Are you really giving your best to get it up and running?

I bet you don’t do that much writing. Writing everyday is probably out of the question as well. Full week to refine a single article with the excuse that quality wins over quantity? That’s plain laziness if you ask me!

When you actually decide on doing two (or more) articles per week, you will end up spending your time more wisely. You will realize that if you focus, a couple of hours everyday are all you need. Of course you won’t know it until you try!

Your Turn

So that’s pretty much why I did the change and let me tell you – I don’t regret it the least!

The traffic numbers have grown by almost 20%, I’m getting a lot of retweets and likes, which makes the additional two-three hours well worth it!

Now let me hear your thoughts! Is publishing just one article per week enough? How frequently do you post? Looking forward to hearing ya!

Share on Google Plus

About Unknown