How to Reduce Loading Time of Website to Make It Faster

By Neeraj Agarwal Our Bestseller: WordPress Themes

Waiting is always irritating and everyone hates to wait. This is also true for websites and blogs, if your website takes too much time to load. It starts losing its visitors and customers.

According to Amazon data, 1% sales reduce with the delay of 100 miliseconds website loads. You can look for the true data from here, Get download the attached doc.

In all it can put some negative effect on your website like –

Decrease Page views Increase Bounce rate Conversion loss

Website should not suffer from above effects, therefore improve the website loading speed –

As a website owner it should be your aim to not only make your website user friendly but also make it server friendly.

I personally suggest you to focus on reducing loading time of your website. Test pages loading speed, then speed up web page loading

So firstly check out the speed of your website by Pingdom– A very effective website speed checker tool. Check every page load speed.

If your website loads fast then it will also be loved by those who have slower internet connections and Search engine algorithms also consider your site’s load time.

Let’s first listen what Matt Cutts say about determining page speed.

You must have a good hosting server plan apart from that there are various tricks that you can use to optimize your website and blog in order to reduce its loading time. Let’s have a look on how we can optimize our websites:

How fast is your website totally depends on certain parameters on your site. You have to look on those parameters and then improve your site speed.

1 – HTML Code Optimization:

Make sure that your website doesn’t have any broken links and unnecessary tags.

Broken links always put negative effect on your website loading time.

Ensure there isn’t any link in your website which redirects visitors to an error page. Remove all unnecessary code.

Your websites interface must be lighter and should not take any extra time to load.

2 – Focus on Content Area:

If your website has larger content area for text then you can say that it will take less time to load.

Increasing content area not only decreases loading time but it also improves readability and quality of website which is important to attract visitors.

In case if you have too much content then it is also a problem to put whole content in a single page.

So categorize your pages and interlink them if needed. It will reduce content load on unique pages by distributing the load.

3 – Optimize Images:

It is truly said that “A picture is worth a thousand words” so always use images to explain anything better.

But images can be obstacle for servers so we need to make them server friendly.

Is possible then use background coloring rather than large graphics.

Whenever you edit any image for website then while saving the image use “save as web” option.

When you optimize the images in web format, it reduces size of image and the pages load much faster.

If you use jpeg in your web pages, try to compress it with a jpeg compression tools such as JPEG Compressor.

Without any noticeable effect these tools will reduce size of your jpeg images by 70%.

While optimizing your images perform page loading speed test simultaneously. It helps you a lot to understand your site speed.

4- Choose correct format for images:

Besides optimizing your image you should also be able to choose perfect image format.

I believe you are already familiar with various image formats such as JPEG, TIFF, GIF, Bitmap, PNG etc.

When we talk about web pages then we need web friendly formats and JPEG, PNG and GIF are our best options.

If you need to upload a high quality image go for JPEG format. GIF format image is most suitable for logo, PNG can also be used as a richer format for logo.

5 – Optimize all large files:

Flash files (swf), videos, large scripts etc, they should be optimized.

The best way to optimize such files is use editor program which offers many options to lessen size of the file.

Observe and analysis your competitors site and see how they use small size pages.

Learn from those who are leading you and then only you can lead them in future. If your videos and flash files are of lesser size then they will also take less bandwidth.

6- Keep Design and Interface Simple:

Don’t ever try to give unnecessary look to your site go with simpler design.

Websites having simple layouts load much faster. Prefer text links over buttons.

You can give attractive look to text links. Don’t go for graphical buttons if you have to use many such links in your page.

7- Define height and width:

If you are mentioning height and width of images then you are directly reducing loading time of website.

Predefining height and width of an image informs the browser how much space it should reserve for the image.

So other portions of the website can load simultaneously with image and it reduces overall loading time.

Defining parameters for image doesn’t only improves page load time but also ensures that image will fit into the design and layout of website.

8. Use Clean CSS:

Most of the websites are designed with CSS (Cascaded style sheet) to give better design.

Ask your developers after coding a CSS completely eliminate lines which are unnecessary.

Clutter free CSS will help pages to load fast. Optimized CSS code will work like a wizard to reduce loading time.

To optimize CSS files, one of the most crucial steps you can do is to use every declaration just once.

It means strict use of selector grouping. Many times when we code CSS file we just keep on coding without knowing that we can optimize the same code without effecting the functionality of CSS file. Let’s take a simplest example:

h1 { color: Blue; font-style: oblique; font-weight: bold; }
p { color: black; font-style: oblique; font-weight: bold;}
We can optimize this rule into a single line like this:
h1, p { color: black; font-style: oblique; font-weight: bold; }

9-Use a backslash at the end of the link:

When you add a backslash at the end of the website link, it reduces the server’s website identification and location time.

It helps server to locate the target immediately.

For example when you click on link premium wordpress themethe final backslash helps the server to understand what you are looking for because server ends reading after final backslash and locates your page faster.

10 – Analyze W3C standard and Load time regulary:

To keep your site good and active you must check it regularly.

Maintain an error free site and modify it frequently.

Never forget to check and examine W3C standard and load time for your site. If anything goes wrong then take action immediately.

Conclusion

These were 10 steps that you must keep in mind to create fast websites. Logically if we think then always try to keep small size of that page that will be sent to client’s end. Do keep on test web page speed frequently.

Browser loads smaller files faster. If you will optimize all the files before uploading it to server then you will save a big fraction of loading time.

Optimization will never affect quality and functionality of your website. I hope this post helped you.

Please share how you liked it and do suggest some more points on how we can reduce loading time of a website.

Related Blogs –

12 Ways To Optimize Speed Of Large WordPress Site

About Neeraj Agarwal
administrator

Founder of InkThemes.com & FormGet.com.

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