Top 9 WordPress Content Marketing Plugin

By Anna Francis Our Bestseller: WordPress Themes

Content marketing is an essential part of any online strategy and the majority of brands use WordPress for their blog. Whether your company maintains a regular industry blog, writes interesting articles for your website or does all of the above, chances are at some point WordPress is going to be key in helping you to create, manage and promote your content.

Blogging and WordPress fit together seamlessly and this partnership is only enhanced by the fantastic plugins available to make life as a content marketer just that little bit easier. These plugins will save you time and increase your efficiency while ensuring your content is fully optimised.

1. Optimizely

This website split testing tool has a great plugin available on WordPress. Once you have set up an account, you just need to enter a code into the plugin’s configuration page and you’re off. If you need to find out whether a different headline will enhance your blog traffic, or whether a different CTA would result in more sales, this plugin is for you.

Your content needs to be as effective as possible in order to get the highest levels of engagement and a good number of shares and Optimizely can help. With a nice user interface, this powerful yet simple tool should have a set place in your blog toolbox.

2. Editorial Calendar

A good content marketing strategy will require a certain amount of content ideas thought out and planned in advance, so future content is already in place. It can be quite complicated setting out a content calendar, especially if there are multiple team members who will all be working from the same set of content ideas.

Using the Editorial Calendar plugin, you can display all your content ideas in a handy calendar scheduled in advance, so you can always keep an eye on what’s being done and when. Staying organised is key when you have a large volume of content being created, so set a team calendar in the back end of the blog itself and never refer to a post-it note again.

3. Scribe

Designed specifically for online content creators, Scribe was developed by Copyblogger, so you know it’s good. The plugin allows you to carry out in-depth research in order to easily identify what content marketing opportunities there are in the search industry.

The plugin analyses your content to ensure that your writing style and tone is aligned with the rest of your site. It also helps to boost the SEO side of your content by using custom title tags and meta descriptions.

4. Inbound Writer

This incredibly powerful plugin allows you to create content that is both relevant and search engine friendly. If you struggle to optimise your content, then this tool will come in very useful. All you have to do is plug in a bit of information on what you want to write about.

Inbound Writer will then completely research the topic for you and come back with suggestions for the phrases you should include, allowing you to create more engaging and discoverable content. By having this research in place, your content will be much stronger and more sharable.

5. Flare

This plugin is designed to help once your content has been optimised and published. It increases the sharing levels of your content across a range of different social networks and also helps to build up a community of fans for both your brand and content.

Flare brings visible yet non-intrusive sharing buttons onto your blog to connect your content with the world of social media. It provides a counter at the top, so both you and your readers can see how many shares the content has already received.

6. Comments Evolved

Formerly known as Google+ comments, this plugin makes the comment section on your blog seamless using tabs. It has a section for G+ comments, Facebook, Trackbacks, Disqus and of course WordPress comments too.

Many users are put off commenting on content if they have to sign up to an account just to do so, but given the choice to comment just using their social profile, they will be more likely to. By consolidating all the comments, your page will have more content and overall more social engagement.

7. Contextly

This plugin is fantastic for suggesting other content to your readers once they finish a post. By providing recommendations for related content, you are more likely to keep your audience on your site and engaging with other pieces you have written.

Contextly makes it very easy to add links in your copy to previous posts you have created, so that old posts get linked to new ones. Both related content and most popular content can be presented to the reader and you can recommend videos, events, products and more.

8. MyCurator

MyCurator helps you to discover interesting content throughout the day which inspires you to regularly create new posts. Using the bookmarklet, you can capture any content of interest on the web and curate it using a range of tools on your site.

The Notebooks section allows you to save your favourite articles so that you can keep any good ideas and come back to them at a later date. Content suggestions can also be trained using a thumbs up/thumbs down system to refine content that is of interest to you.

9. Smush.it

Website speed is important when encouraging your audience to read your content. People have short attention spans and if a page takes too long to load they may just click away and never read your post. Pictures look very cool in blog posts, but they can often slow a web page right down.

Smush.it comes to the rescue here, as it compresses your images into a smaller file size without in any way affecting the overall quality of your image. The smaller your image files are, the quicker they will load and the quicker your webpage will load too.

Conclusion

There are many different plugins that can assist with your content marketing and those mentioned above can really make a difference to your strategy and results. Which plugins do you think help the most in your digital marketing efforts?

About Anna Francis
contributor

Anna is the Content Manager at My Social Agency. She has worked in the digital industry for 3 years as a copywriter and social media specialist. She loves writing and developing creative content and tweeting the day away.

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